Dancer. Director. Designer.
The SKNFIT Journey with Jordyn Cameron
“Dancer, Director, Designer” — what a title. A dream title, if you ask me.
I knew I wanted to be one from a young age.
You know — pom-poms, sparkles, flying through the air like I had no bones. Cheerleading started as a casual schoolgirl obsession (thanks, TV!), but it quickly flipped into something deeper. A spark. A passion. A “wait, can I actually do this?” kind of dream.
Cue the internal crisis:
Can I really make this my career?
But if I’ve learned anything from high kicks and face glitter, it’s this:
Belief in yourself is your best currency. Period.
Yes, the industry is brutal. Rejection stings, pressure mounts, your body (and soul) takes a hit.
But when you love it, you live it — and you’d do it all over again. (And again.)
Until… you don’t?
Enter: The Identity Shift
There I was — injuries, training hours, stage life — and suddenly, I felt it: a nudge. A whisper of something else. But what happens when the dream you’ve clung to starts… changing?
Was I quitting? Failing? (hi, Imposter Syndrome)
Turns out, it wasn’t quitting. It was evolving.
I didn’t know it yet, but I had already found the gap —
and I had literally worn it.
Let’s talk undies. Yes, really.
If you’re a performer, you know: ‘nude’ underwear is the rule under costumes. Thongs, seamless, stage-friendly.
Sounds simple — until you try finding nude shades that actually match your skin.
(Spoiler: they didn’t.)
And don’t get me started on fabric that suffocates you under hot lights or falls apart by week three.
That’s when SKNFIT was born.
Well… eventually.
First, COVID hit.
No stage. No sparkles. Just… time.
And in that stillness, something started growing.
Did I have a fashion background? Nope.
A business degree? Nada.
What I did have? A problem that needed solving — and a whole lot of stubborn energy.
From ship life to startup.
My off-stage wardrobe? Think joggers, hoodies, leggings — the uniform of performers off duty.
We spend so much time becoming other people on stage, we sometimes forget how to just be ourselves.
So SKNFIT became more than undies.
It became a movement. A vibe. A mission:
-Representation that actually represents.
-Comfort that doesn’t quit.
-A quiet rebellion against one-shade-fits-all.
From cheering in high school to building a brand that cheers for performers — I’m still in the arena.
Just wearing fewer sequins and a lot more stretchy fabric.
This is only Act I. Stay tuned. 💫